As the story goes, an interviewer asked Einstein, if you could ask God only one question, what would that be? Einstein responded, "I would ask him how the universe was created. To get to where we are today is just math." (As anyone who watches the History or Science Channel knows, physicists, among others, make it their mission and passion to find out how the universe was created).
Later in the interview, Einstein changed his mind and said, "I would ask why the universe was created. That will give me the reason for my existence."
In executing strategy, knowing 'why' and knowing 'how' are both critical. Try answering these two questions next time you have to execute strategy and are stuck on a seemingly insurmountable problem.
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