Transitions

Strategy execution is not a 'project' that runs uninterrupted from start to finish. (Very few projects run uninterrupted from start to finish, but that is a topic for a different blog)

Strategy execution involves one or more of the following transitions:

• Market transitions: Innovation and competition cause organizations to re-evaluate how they are working with customers. Shortage of resources cause a shift in consumption and lifestyle, creating new opportunities as old ones are destroyed.
  
• Organization transitions: As a response to market transitions, organizations change their structure and processes in order to deliver value to customers faster, cheaper and better.
  
• Acquisitions: Companies acquire or are acquired in the hope of improving and sustaining their competitive advantage.
  
• Personal growth and evolution: Individuals evolve, mature, move up Maslow's hierarchy resulting in changes in what drives them.

Anticipating and recognizing the need for a transition is a core competence required for strategy execution. Making a transition happen, planning for one and change management are other competencies that are required for agility in strategy execution.