Usually these are treated as mutually exclusive.
Technical presentations, with exceptions, typically fall in the first category. Details are provided to showcase knowledge and the audience is left to bridge the gap to how the problem will be solved. This also happens when a business case is presented by Subject Matter Experts seeking funding and approval.
Presentations by CEO's and politicians fall in the latter category. These are meant to have 'feel good' outcomes. They are short on specifics but spectacular on entertainment value.
Why not have both? After all, when we are in the audience, we are the 'customer', and we want to 'have it all'.
If we are delivering the message, what do we need to do to both entertain and inform the audience?
No comments:
Post a Comment