Do not make a presentation until you answer these two questions

The two questions your audience will ask are:

• "So what?"

Answering this prevents analysis paralysis, draws attention to cause-effect relationships and help you start with the end in mind. If done properly, this may lead you to nix proposals that make no business sense.

• "What's in it for me?"

Answering this will shift the focus from you to your customer. You will define benefits and outcomes from your customer's viewpoint. In other words, you will stop staring at your belly button when defining and executing your strategy.