In some cases the time:space gap between cause and effect is small. For example, if a discount is offered and sales go up, then the cause and effect are clear and very close to each other in time and space.
In other cases the time:space gap is large. 'Complexity' can be defined as the lack of understanding of this time:space gap:
- How big is it?
- Why does it exist?
- What can we do to control it?
- What will it cost to understand and control it?
- What are the business benefits of doing so?
- Are there any side effects of changes to the cause-effect relationship?
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