Non-linear, unstructured churn is a sign of people struggling with ambiguity. To get past the churn, two things need to happen:
- The participants comfort and self-confidence with the topic needs to increase
- The participants knowledge of the topic needs to increase
Since the world is only going to become more complex, ambiguity will keep increasing. This implies that improvement in strategy execution practices requires us to become entrepreneurs when faced by ambiguity. Said differently, we must become comfortable with ambiguity to become an entrepreneur.
Being an entrepreneur is a state of mind, not restricted to those who start a business.
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