Recognizing a problem

A problem is defined here as the difference between 'desired' and 'actual'.

If your audience does not recognize a problem exists, don't try to solve it. Try to figure out why they do not think a problem exists when you are absolutely convinced that it does.

If the audience agrees a problem exists, then they will use their prioritization to determine whether it is worth solving now, later or never.

If it is worth solving now, the question arises whether your solution is the most appropriate. If it is worth solving later, look for the drivers of 'timing' and monitor the audience readiness. If the problem is not worth solving 'ever', then leave it alone. When the pain is unbearable, the audience will change its mind.

What's true for the audience is true for you too. You have to select from the vast array of opportunities and focus your energies to get maximum returns.

Pointing out opportunities without alienating the audience is an art form. Its often less about the facts, more about the emotions.